Arabica Coffee Co.

A sustainable coffee subscription for the coffee novice

Each month customers receive a sampler box with two types of organic, fair-trade coffee. After sampling, customers select which coffee they preferred online, and more of their choice will be sent to them. From the start of one’s subscription, Arabica teaches them everything they need to know about coffee. The information is introduced to customers in pieces over the website, the coffee bags, the mailers, etc, and within a few months they will become coffee experts. The subscription also encourages customers to compost or re-purpose their grounds.